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Research papers

Data collection approaches for old and new research techniques

In recent years a number of new data collection approaches have emerged. These include quite new questioning formats as well as modifications to established data collection practices. These developments have occurred because: 1. Research thinking in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Peter Sampson
Company: Burke, Inc.
November 1, 1977
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Citation

Sampson, P. (1977a, November 01). Data collection approaches for old and new research techniques. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/data-collection-approaches-for-old-and-new-research-techniques


Research papers

Introduction

The objective of this seminar is to bring together marketing people, marketing researchers, promotions people, and people from the trade, and to try to establish a conceptual framework by an exchange of their different points of view.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Jacques E. Andriessens
June 15, 1976
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Citation

Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/introduction-1504


Research papers

Where does quality in research begin?

The main premise put forth in this paper is that most problems related to research quality in fact come from within the profession. As a result, the research profession must accept total responsibility for research which is less than top quality. The...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Smith
Company: Molson Coors
August 1, 1975
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Citation

Smith, D. (1975a, August 01). Where does quality in research begin?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/where-does-quality-in-research-begin-


Research papers

Fieldwork quality

The paper illustrates that the quality of fieldwork is still a matter of concern and that although research suppliers and buyers are aware of this, and recognise fieldwork as a most important element of any research project, little is being done to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: D. K. Willingale
August 1, 1975
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Citation

Willingale, D. K. (1975a, August 01). Fieldwork quality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/fieldwork-quality


Research papers

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Leonard R. England
August 1, 1975
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Citation

England, L. R. (1975a, August 01). Two way quality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/two-way-quality


Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
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Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-quality-


Research papers

Can market research make a contribution to international problems?

This paper is concerned with the Market Research Industry's contribution in this field. It is our contention that not enough market research is carried out in the vital area of overseas aid and that it is up to the industry to draw the attention of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jocelyn L. Jeffreys, Robert Sutton
August 1, 1975
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Citation

Jeffreys and Sutton (1975a, August 01). Can market research make a contribution to international problems?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-market-research-make-a-contribution-to-international-problems-


Research papers

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Emanuel H. Demby
August 1, 1975
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Citation

Demby, E. H. (1975a, August 01). The quality of research is.... ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-quality-of-research-is-


Research papers

Problems of employee motivation in a market research agency

This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency....

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Philip Hill
August 1, 1975
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Citation

Hill, P. (1975a, August 01). Problems of employee motivation in a market research agency. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/problems-of-employee-motivation-in-a-market-research-agency